Tuesday, May 11, 2010

Pop station named in top 50 businesses in Irish

Ireland’s first Irish-medium chartstation for young people, Raidió Rí-Rá, has been named among 50 top individuals and companies who have pioneered business in Irish and will receive a Barr 50 Gnó le Gaeilge award at a special ceremony in Mansion House, Dublin, Friday, 14 May 2010.

Traic Ó Braonáin, Chairperson of Raidió Rí-Rá says: “Raidió Rí-Rá consistently shows innovation and fresh business-thinking by using the Irish language in a way that hasn’t been utilised by Irish businesses to date - employing the latest technologies, finding new marketing mediums, pioneering exciting new programmes, and developing different ways for listeners to tune into the station.”
50 top individuals and companies who have pioneered business as Gaeilge – Barr 50 Gnó le Gaeilge - are to be honoured at a unique celebration in the Mansion House, Dublin on Friday, 14 May 2010.

The Top 50 nominees will be:
• Businesses based in the Gaeltacht or which operate in Irish
• Business leaders who are recognised as advocates for Irish language
• Businesses which use Irish as a marketing tool or provide services in Irish
• Six of our Top 50 will be awarded with Special Achievement Awards at the gala luncheon.

Among those receiving this special accolade will be:
• Entrepreneur of the year
• A company or individual in the public sector which makes the most effective use of Irish as a marketing tool
• Company or individual in the private sector which makes the most effective use of Irish in service provision
• A company or individual which shows innovation and fresh thinking in their business by using the Irish language
• A company or individual located in the Gaeltacht which makes outstanding use of the Irish language in business

The Top 50 Business as Gaeilge awards will be marked by the publication of a special magazine profiling the Top 50 and celebrating their achievements.
It means a lot to Raidió Rí-Rá to be recognised for the pioneering work we do and to be nominated for a Barr 50 Gnó le Gaeilge award alongside the other top 50 best businesses in Irish this year.

As well being chosen for a Barr 50 Gnó le Gaeilge 2010 award recognising its excellence in business through Irish after only two years broadcasting, Raidió Rí-Rá was also nominated for two prestigious Oireachtas na Gaeilge communications’ awards last year - Miriam Maher for the Radio Personality of the Year award and the weekly celebrity news programme PopNuacht for the Radio Programme of the Year award - alongside some of the country’s most prominent and well-established stations, such as RTÉ Raidió na Gaeltachta.

Síne Nic an Ailí, presenter and Public Relations’ Officer with Raidió Rí-Rá says: “As Raidió Rí-Rá is the only Irish-medium chartstation for young people in Ireland, we are dedicated to providing the Irish-speaking community with a service equal to, if not better than, our English-medium contemporaries.
“The station seizes every opportunity to make the most of the Irish language in its business, and Raidió Rí-Rá is leading the way in the provision of music and Irish-language services for young people in Ireland by providing a free-to-download iPhone application, by utilising social networking sites like Twitter and Facebook, and by making the station available on Nokia phones.”

Raidió Rí-Rá plays all the latest music from the charts, completely through the medium of Irish, non-stop online at www.rrr.ie since the station began broadcasting online in March 2008. Raidió Rí-Rá spent three weeks broadcasting live on FM in March 2009 and in March 2010 as the Irish-language festival Seachtain na Gaeilge’s official station, during which time over a million and a half people in Dublin, Cork, Galway and Limerick could tune into the Irish chartstation.

Raidió Rí-Rá’s working group have plans to broadcast on the digital television system and on DAB in the future, and is also working to realise a full-time Irish-language radio station for young people on the national FM system.

Details of this story in Irish on Do Chonradh Blog!

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