Ireland’s first Irish-medium chartstation for young people, Raidió Rí-Rá, has been named among 50 top individuals and companies who have pioneered business in Irish and will receive a Barr 50 Gnó le Gaeilge award at a special ceremony in Mansion House, Dublin, Friday, 14 May 2010.
Traic Ó Braonáin, Chairperson of Raidió Rí-Rá says: “Raidió Rí-Rá consistently shows innovation and fresh business-thinking by using the Irish language in a way that hasn’t been utilised by Irish businesses to date - employing the latest technologies, finding new marketing mediums, pioneering exciting new programmes, and developing different ways for listeners to tune into the station.”
As well being chosen for a Barr 50 Gnó le Gaeilge 2010 award recognising its excellence in business through Irish after only two years broadcasting, Raidió Rí-Rá was also nominated for two prestigious Oireachtas na Gaeilge communications’ awards last year - Miriam Maher for the Radio Personality of the Year award and the weekly celebrity news programme PopNuacht for the Radio Programme of the Year award - alongside some of the country’s most prominent and well-established stations, such as RTÉ Raidió na Gaeltachta.
Síne Nic an Ailí, presenter and Public Relations’ Officer with Raidió Rí-Rá says: “As Raidió Rí-Rá is the only Irish-medium chartstation for young people in Ireland, we are dedicated to providing the Irish-speaking community with a service equal to, if not better than, our English-medium contemporaries.
“The station seizes every opportunity to make the most of the Irish language in its business, and Raidió Rí-Rá is leading the way in the provision of music and Irish-language services for young people in Ireland by providing a free-to-download iPhone application, by utilising social networking sites like Twitter and Facebook, and by making the station available on Nokia phones.”
Raidió Rí-Rá plays all the latest music from the charts, completely through the medium of Irish, non-stop online at www.rrr.ie since the station began broadcasting online in March 2008. Raidió Rí-Rá spent three weeks broadcasting live on FM in March 2009 and in March 2010 as the Irish-language festival Seachtain na Gaeilge’s official station, during which time over a million and a half people in Dublin, Cork, Galway and Limerick could tune into the Irish chartstation.
Raidió Rí-Rá’s working group have plans to broadcast on the digital television system and on DAB in the future, and is also working to realise a full-time Irish-language radio station for young people on the national FM system.
Details of this story in Irish on Do Chonradh Blog!
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